Is the consumer journey really that important? Now more than ever. If you’re asking yourself this question, there are probably a few myths that need debunking. In early 2020, as the first lockdown measures came up in the news, Diogo Cruz, Co-Founder of EZFY, a cloud-based...
Hard skills are a vital part of every developer’s skillset. As the profession changes however, so do expectations for software engineer skills. Software engineer skills are not what they used to be. Software engineers in recruitment sessions today are being asked how they can help companies...
In March 2020 COVID-19 was declared a pandemic, triggering a worldwide public health emergency. The impact on people, health, businesses, and other pillars of the global economy is unprecedent! The virus was spreading at a breakneck pace (still is, unfortunately), and governments around the world have...
Last week I came across a tweet that made me think… Did someone just recap the status of digital transformation with a meme? I guess so. Digital transformation is a buzzword that has been around for years but considering the circumstances of the COVID-19 pandemic, the...
Remember those texts and emails you receive frequently from your favorite brands? Those little reminders of promotions and discounts or even just a wish of happy birthday? It is highly probable that it has a system like Salesforce Marketing Cloud behind it. Technically, Marketing Cloud is...
In times of crisis, as we are living now, it is critical to find new strategies to get more leads, maintain our Client’s loyalty and increase productivity amongst our team. And as you can see from the title of this post, I believe that a...
Remote working is quickly gaining popularity, globally, primarily due to the COVID-19 crisis. However, while telecommuting provides location flexibility, it has several data security challenges. Employees may use unsecured WiFi and unprotected devices that put your business data at risk. Fortunately, you can create a...
If you're familiar with Salesforce, it's highly probable that you have already come across with Pardot. Yes, I know what you thought...
Outsourcing software development has become the new normal, and this strategy has reshaped all IT industry. Gone are the days when outsourcing software development was filled with task-doers and low-cost labour. Currently, it is a crucial tactic for any organisation who wants to keep up...
Choosing a software development outsourcing partner isn’t an easy task even though your Google searches have millions of results. The truth is the market is flooded with options and cracking which company best fits our needs is easier said than done. We believe that a good...
