Salesforce brought Dreamforce back to San Francisco, with several exciting announcements.
Here are 6 top picks to be rolled out in 2023.
In just one day, Salesforce announced the new Genie platform, a carbon credit marketplace and several new features in Slack and WhatsApp, among other innovations. At this year’s Dreamforce, an event that has become a global technological phenomenon, Salesforce took one big leap towards the future. Lisbon was no exception embracing future and hosted another Salesforce Innovation Day. Near Partner was proud to be a part of this, this time as sponsors. We truly believe not only in digital transformation as a crucial step towards success, but we also trust Salesforce to inspire and sustain change.
Here are 6 major innovations to kick-off 2023.
Dreamforce, bigger and better than ever
Dreamforce is one of the world’s largest annual technology conferences, where Salesforce brings together attendees from all over the world for a showcase of innovations, training sessions and presentations from visionary speakers.
This massive gathering takes place every year in September, in San Francisco. In just 3 days, over 180,000 participants held around a thousand sharing sessions, with 25,000 square meters allocated for stands. This year, the guest list included notable speakers, including Al Gore, Bono, anthropologist Jane Goodall, actor Matthew McConaughey and actress Jennifer Hudson. And since this great event is also about celebrating, the final act was left to Red Hot Chilli Peppers.
6 top inspiring picks for Dreamforce
Dreamforce introduced some outstanding game changers for all business, highlighting sustainability, productivity, and modernization. Here are the most exciting ones.
1. Salesforce Genie: understand customer needs in real time
Salesforce introduced the new Genie Platform, which adds a touch of magic between customers and managers. This new platform continuously adapts to customer’s information and needs, in real time, thanks to the intelligent Customer 360º system, something unprecedented in the CRM market. The Artificial Intelligence of this solution can, for instance, understand customer behavior and generate insights in real time, accelerating decision-making. Thus, data can now be generated every second, non-stop, which allows you to act based on relevant information at every moment.
2. Salesforce NetZero Marketplace: more sustainable investment
Salesforce just created the first Carbon Credits Marketplace, built on its Commerce Cloud. It is a platform that makes the purchase of carbon credits simple and transparent, to help companies invest in sustainability-related projects and thus have a more positive impact on the planet. In addition, the platform also provides a climate action hub where any person or company can deepen their knowledge of these issues.
3. Salesforce Automotive Cloud: racing the future
Salesforce Automotive Cloud paves the way for an exceptionally high-level customer experience in the automotive sector. It harnesses the power of Customer 360 to create a comprehensive, real-time view of the vehicle and customer lifecycle and delivers even more personalized experiences. Among the many advanced features, we highlight the artificial intelligence approach and real-time backend analytics that help you understand customer behaviour, drive engagement and increase conversion rates.
4. Salesforce Consumer Goods Cloud: increased insights from social media
The Consumer Goods Cloud is another exciting new feature from Salesforce. It is essentially a set of resources to help brands and retailers manage their operations. Through the analysis of social networks in a region, the platform can plan an ideal supermarket for a given brand, taking customization to an unprecedented level. In addition, the Salesforce Consumer Goods Cloud creates a comprehensive and consistent consumer profile across all touchpoints, with real-time insights that include purchase history, demographics, location, and more.
5. Salesforce and WhatsApp: better together
Dreamforce also announced a strategic partnership between Salesforce and WhatsApp, the most popular messaging service in the world, which allows for messaging experiences on WhatsApp – modern, convenient, integrated and bespoke. This integration is geared towards customers’ preference for direct channels to communicate with brands, transforming the relationship between consumer and company.
6. Slack Canvas: empowering teams
There are also innovations in Slack, one of the most popular collaboration tools in the world, which makes work even more friendly and productive. There are new features that let you pull actionable data directly from Salesforce Customer 360, and chat tools that revolutionize the way teams select, organize, and share critical resources. It is possible, for example, to customize the screen with automations, such as forms, saving time and increasing productivity. It is also possible to share audio and video experiences, which reinforce closer work, even from a distance. These recent developments are especially important at a time when remote or hybrid work has become so popular.
Near Partner, ahead of the Salesforce game
Salesforce is experiencing rapid growth, and an increasing number of companies around the world are adopting this solution to make their processes more agile, productive, and modern. If you feel Salesforce can be a fit for you, we would love to explore with you its full capabilities, to take advantage of the vast range of apps and integrations that the Salesforce suite offers. Our solutions include Salesforce implementation, maintenance, migration, integration, and support services.
And if you are not sure how Salesforce can help you, feel free to explore some of the most powerful Salesforce success stories of companies that we helped improve. Get in touch!
