6 sales tools that actually convert

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6 sales tools that actually convert

Not every sales tool delivers. Most sound great but leave your sales team juggling spreadsheets and guessing which lead might bite next. If this sounds familiar, you’re not alone: only 27% of small-business leaders felt their last software purchase was a “Great Match” – a solution that truly met their needs without any compromises.

If you’re wondering how to avoid being part of the 73% who don’t hit the mark, we’ve pulled together 6 powerful tools that actually convert – not just in theory, but in practice. Let’s dive in.

Account-Based Marketing software

Account-Based Marketing (ABM) is a focused, high-impact strategy. Instead of spreading resources thin across a broad audience, ABM concentrates efforts on a select group of high-value accounts, treating them as individual markets with tailored messaging and strategic engagement. Simply put, it’s about deepening relationships with existing ones, turning top accounts into long-term growth engines. 

Companies with ABM report a higher ROI than traditional marketing – 45% say it’s somewhat higher, while 36% see a significant increase. Why? Because it’s built for efficiency and results. Rather than chasing volume, ABM focuses on expanding influence within key accounts, creating opportunities for upselling, cross-selling, and sustained revenue growth.  

Of course, executing ABM at scale requires more than just good intentions. It demands the right technology. That’s where Salesforce comes in. With its powerful CRM, marketing automation, and AI-driven insights, Salesforce helps businesses pinpoint key accounts, personalize outreach, and track engagement with precision. It keeps marketing and sales on the same page, eliminates guesswork, and makes sure the right message reaches the right people at the right time. If you’re serious about ramping up your sales, ABM software will give your clients the red-carpet treatment.

Customer Relationship Management software

A Customer Relationship Management (CRM) system is a fundamental tool that most businesses already rely on one to keep track of every interaction, from the first cold email to the latest product inquiry. 

But the real value isn’t just in having a CRM; it’s in how businesses leverage that data to drive smarter, more effective sales strategies. A well-used CRM helps sales teams stay on top of leads, time follow-ups strategically, and tailor communications to maximize conversion rates. 

Salesforce is a prime example of how a CRM can elevate the sales process. With its vast ecosystem of apps and integrations, Salesforce goes beyond basic lead tracking to offer a fully integrated solution that streamlines every step of the sales journey, from lead generation to closing the deal.  

What truly sets it apart is its automation capabilities. By automating repetitive tasks and workflows, businesses can free up time to focus on what matters most: building relationships and driving growth. When used to its full potential, a CRM like Salesforce doesn’t just help businesses track interactions – it empowers them to turn every interaction into an opportunity.

Social media integrator

A social media integrator connects your sales tools directly to platforms like LinkedIn, Twitter, and Facebook. This means no more missing opportunities because a prospect DM’d you on Instagram instead of emailing. Your social media efforts become more streamlined, your leads more visible, and, ultimately, your sales pipeline is that much stronger. 

Social selling has proven to create 45% more opportunities compared to traditional sales methods. Considering how simple it is to add a feed, it’s a small change that can yield significant results. 

Multipublisher

One of the biggest hurdles in marketing today is getting your content in front of the right eyes. With so many channels, how can you ensure your message is being amplified across the board? With multipublishers.  

These tools let you publish and manage campaigns across email, social media, and even SMS with a single click, from one dashboard. One piece of content, multiple outlets. And, of course, off-the-shelf multipublishers may not always cut it for your business. With platforms like Salesforce or OutSystems, you can design a multipublisher tool that integrates with your existing systems and processes, ensuring your content gets to the right people at the right time.

Customer portals

Sometimes, the best sales strategy is to let the customer do the work. Customer portals give prospects a self-service platform to manage their accounts, track orders, request support, and more – all without having to pick up the phone. It’s the kind of tool that shifts the customer experience from transactional to relational – and reduces reduce the workload on your sales and support teams. 

And here’s where it gets interesting: you don’t have to settle for generic portal solutions. Build your own customer portal using low-code tools like OutSystems or go all in with custom development. This way, you can design a portal that’s uniquely yours – optimized for your business needs and providing the best possible experience for your clients.

Build your own tools

Off-the-shelf solutions are great, but maybe the best tool for your business isn’t the one everyone else is using. It’s the one you create yourself.  

So, instead of fitting your business into someone else’s idea of a solution, rely on our expert team to build software that’s specifically designed for your operations. A custom CRM that adapts to how you sell. A bespoke ABM solution that knows exactly how to target and nurture your key accounts. A unique customer portal that provides your clients with exactly what they need, when they need it. 

Near Partner, the right tools to fuel your sales drive 

The power of a true partnership lies in finding someone who becomes an extension of your team –who understands your unique needs and challenges and is ready to tailor the right tools for your success. 

That’s where a Near Partner comes in. With our expertise and flexibility, you gain access to a wealth of knowledge, the ability to create custom software that fits your exact business needs, and a solution that evolves as your business grows. 

Reach out and let’s discuss how we can help you design the perfect tools to drive your sales forward.